Miss America 2012 winner Olivia Culpo has been named brand ambassador for hair care brand ghd, featuring in the brand's Maximize Impact, Minimize Damage campaign.

Culpo commented 'As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador. I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since'.